The Golden Moment jersey, which is provided to each atoMc team at the beginning of the season, is awarded to one player after each game who demonstrates the meaning of being a great teammate. The Golden Moment could be awarded for on-ice accomplishments, encouraging teammates, or by improving as a hockey player from one game to the next. Acknowledging excellent sportsmanship has a positive impact for players both on and off the ice and McDonald's is proud to be part of that.